1. Introduction
PureWildwood ("we", "us", "our") is committed to protecting the privacy of everyone who visits our website, subscribes to our routines, or contacts us. This Privacy Policy describes how we handle personal information in connection with the morning activity guides, newsletters and related services we offer. By using our website you acknowledge that you have read and understood this policy. If you do not agree with any part of it, please discontinue your use of the site.
2. Information We Collect
We collect information that you provide directly to us, such as your name and email address when you subscribe to a routine or send us a message. We also collect limited technical information automatically, including your browser type, device characteristics, the pages you view and the approximate region from which you connect. Where you create an account, we store your login credentials in a protected form and the preferences you set within it.
3. How We Use Your Information
We use personal information to deliver the services you request, to respond to your enquiries, to send the routines and updates you have signed up for, and to maintain the security and performance of our website. We may also use aggregated, non-identifying information to understand which guides are most useful and to improve the content we publish. We do not use your information to make automated decisions that produce legal or similarly significant effects.
4. Legal Bases for Processing
Where applicable law requires a legal basis, we rely on your consent for marketing communications, on the performance of a contract to deliver services you have requested, on our legitimate interests in operating and improving our business, and on compliance with legal obligations. You may withdraw consent at any time without affecting the lawfulness of processing carried out before the withdrawal.
5. Cookies and Similar Technologies
Our website uses cookies and comparable technologies to keep the site working, to remember your preferences and to measure how our content is read. You can manage your cookie choices at any time through the cookie settings control available on every page. For a full description of the cookies we use, please see our separate Cookie Policy.
6. Sharing and Disclosure
We do not sell your personal information. We share it only with service providers who process data on our behalf under written agreements, such as email delivery and hosting partners, and only to the extent necessary to provide their services. We may also disclose information where required by law, to protect our rights, or in connection with a corporate transaction such as a merger or acquisition, in which case we will notify you of any material change in how your information is handled.
7. International Transfers
PureWildwood is based in Tokyo, Japan, and some of our service providers may process data in other countries. Where we transfer personal information across borders, we take steps to ensure it receives an adequate level of protection, including the use of recognised contractual safeguards where required.
8. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this policy, to comply with our legal obligations, to resolve disputes and to enforce our agreements. When information is no longer required, we delete it or anonymise it so that it can no longer be associated with you.
9. Data Security
We use administrative, technical and physical safeguards designed to protect personal information against unauthorised access, loss, misuse or alteration. While no method of transmission or storage is completely secure, we review our practices regularly and limit access to personal information to staff and partners who need it to perform their duties.
10. Your Rights
Depending on your location, you may have the right to access the personal information we hold about you, to request correction or deletion, to object to or restrict certain processing, and to receive a copy of your information in a portable format. You may also have the right to lodge a complaint with a supervisory authority. To exercise any of these rights, please contact us using the details below.
11. Children's Privacy
Our services are intended for adults and are not directed at children under the age of sixteen. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
12. Your Rights Under Japanese Law
PureWildwood is a Japanese organisation, and we handle your information under Japan’s Act on the Protection of Personal Information (APPI). We use what you share — your name, contact details, and the routine or morning walk you signed up for — only to deliver that service and to answer your messages.
You can ask us to disclose the personal information we hold about you, to correct it, or to stop using or delete it. Email privacy@purewildwood.com, call the office line on 03-3848-1812 between 9:00 and 17:00, or write to 7-18 Motokiminamimachi, Adachi-ku, Tokyo 123-0855. We will verify your identity and respond within fourteen days.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. When we make material changes, we will update the date at the top of this page and, where appropriate, provide additional notice. We encourage you to review this policy periodically.
14. Contact Us
If you have questions about this policy or how we handle your information, you can reach us by telephone at 03-3848-1812, by email at privacy@purewildwood.com, or by post at 7-18 Motokiminamimachi, Adachi-ku, Tokyo 123-0855.